Planned Giving and Gift Planning are often used interchangeably by nonprofit gift officers, but they have distinct applications in philanthropy. A comprehensive understanding of these differences is imperative for nonprofit organizations, as it influences donor outreach, engagement, gift design, and the structure of a nonprofit’s program. Definitions and Principal Distinctions Planned Giving refers to a […]
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A well-structured and robust gift planning program can benefit both donors and nonprofit organizations. Importantly, the characteristics and motivations of ideal gift planning prospects may vary based on their marital status. Many gift planning presentations that I have attended over the past twenty years included the following question: Who are the best planned giving prospects? The […]
Read More… from Ideal Gift Planning Prospects: Married Couples Versus Single, Never Married Donors