The More Realistic Great Wealth Transfer: Lower Estimates Are Still Great News for Charities

The Great Wealth Transfer predicted for more than two decades is real and underway. But the most often-quoted number, $124 trillion, is unrealistic, and the charity share attached to it is far too large. The figure has become the default headline not just in board meetings and planned giving conferences, but in the New York […]

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Beyond the 1%: Wealth in the Top 10% of American Households

While the 1% has captured the public’s imagination, there is a broader narrative about wealth and affluence in America that many overlook.  For 2024 and beyond, let’s shift the spotlight to realize the significant gift planning opportunities that exist with donors in the top 5% and 10% wealth households.  The data are eye-popping! Why Nonprofits […]

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Planned Giving vs. Gift Planning: What Nonprofits Need to Know

Planned Giving and Gift Planning are often used interchangeably by nonprofit gift officers, but they have distinct applications in philanthropy.  A comprehensive understanding of these differences is imperative for nonprofit organizations, as it influences donor outreach, engagement, gift design, and the structure of a nonprofit’s program. Definitions and Principal Distinctions Planned Giving refers to a […]

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Ideal Gift Planning Prospects: Married Couples Versus Single, Never Married Donors

A well-structured and robust gift planning program can benefit both donors and nonprofit organizations. Importantly, the characteristics and motivations of ideal gift planning prospects may vary based on their marital status. Many gift planning presentations that I have attended over the past twenty years included the following question:  Who are the best planned giving prospects?  The […]

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Gift Planning Stewardship Best Practices: Cultivating Lasting Donor Relationships

Gift planning plays a vital role in ensuring the long-term sustainability of nonprofit organizations. While securing planned gifts is essential, proper donor stewardship is equally important.  However, inadequate stewardship is a top-three finding in our gift planning program practice area. Effective gift planning stewardship practices are key to cultivating lasting relationships, honoring donor intentions, and […]

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